Ans:- Branding
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Increase customer awareness by developing brand recognition. Creating a brand for your company takes time and careful planning. Your company could be the next icon for your particular product or service. When you have a cut, you reach for the Band Aid® even if the bandage may be made by a different company. Cool fruity gelatin desserts are referred to as Jello® by most Americans. Look around you and notice the many brands around you. What makes them so popular?
Identify Target Market
What type of customers are you trying to attract? The success of your company’s branding efforts will rely on the customers you are pursuing. Trendy graphics and hip hop music may attract the younger consumer, but this type of advertising might turn off the mature customers. Cater to the interests of your potential clientele.
Legalities
Research your ideas so you do not infringe on another company’s brand. Developing your brand is a long term investment. Register your trademark legally to protect your company’s name from imposters and possible customer confusion.
Logo and Color Scheme
Choose simple color choices and an easy to read font for your company logo. Choosing a graphic that says something about your business helps in creating your unique brand name. A good example of an effective logo is the swirled red, white and blue Pepsi® circle. The simple logo dominates the cans and bottles it is printed on and the only reading required is to determine if it is regular, flavored, diet or caffeine free.
Why Is Branding
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all.
Iconic brands are defined as having aspects that contribute to the consumer's self-expression and personal identity.
In "no brand" branding, the product is made conspicuous through the absence of a brand name.
In derived branding, some suppliers of key components may wish to guarantee its own position by promoting that component as a brand in its own right.
Cannibalization is a particular problem of a multi-brands strategy approach, in which the new brand takes business away from an established one which the organization also owns. This may be acceptable (indeed to be expected) if there is a net gain overall.
In crowdsourcing branding, brands are created by the people for the business, which is opposite to the traditional method where the business creates a brand.
TERMS
Cannibalization
In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.
Examples:-
Brands whose value to consumers comes primarily from having identity value are said to be "identity brands." Some brands have such a strong identity that they become "iconic brands" such as Apple, Nike, and Harley Davidson.
Tang
Tang is an individual brand that competes with Kraft's other brand (Kool-Aid).
Branding Strategies
A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace. Making smart branding decisions up front is crucial since a company may have to live with the decision for a long time. The following are commonly used branding strategies:
Company Name
In this case a strong brand name (or company name) is made the vehicle for a range of products (for example, Mercedez Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk or Cadbury Fingers in the United States).
Individual Branding
Each brand has a separate name, putting it into a de facto competition against other brands from the same company (for example, Kool-Aid (Figure 1) and Tang (Figure 2) are both owned by Kraft Foods). Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products.
Attitude Branding and Iconic Brands
This is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. Companies that use attitude branding include: Nike, Starbucks, The Body Shop, and Apple, Inc. Iconic brands are defined as having aspects that contribute to the consumer's self-expression and personal identity.
Brands whose value to consumers comes primarily from having identity value are said to be "identity brands." Some brands have such a strong identity that they become "iconic brands" such as Apple, Nike, and Harley Davidson
Branding: This process involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks.
-Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. It is all about how a company
promotes its products and services and makes a different image of itself either by using logos, symbol, icon, etc. A well established brand can communicate
expectations and beliefs about product quality, reliability, superior design, exclusiveness, or desirability with ease.The brand thus enhances perceived
customer value in products and services, allowing them to command premium prices and bring higher margins to those who sell them.
This process of making a good trustworthy image in the market despite of the existing customer, is Branding. It is an on going process.
My Own AeroSoft Example On Branding :-
AeroSoft Corp introduce itself as a new player in the Global Aviation IT market. It is recognised for it's Best Aviation services in Asia. It is the benefit of its
quality services and branding fo the services being provided that it has numerous projects going simultaneoulsy.
It has being very successful in creating high brand awareness, that is a primary objective when a new product or service is being started.
Thus Branding is the optimum marketing of an idea or image that it is recognizable by more and more people, and identified with a certain service or
product when there are many other companies offering the same service or product. It is also an important part of Internet commerce.
When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand.
e.g.:Aerosoft promotes its brand on the web mostly by providing SEO and Blogging services,which drastically increases the brand value over the internet.
3. You have following Opening in AeroSoft ? How will you close ?
Opnings In zebracab In Aerosoft
Job Description
1) Online search for Franchisee for Cabs across cities and various countries for Demonstrations / Exhibition
2) Active lead generation through mailers but No calling
3) Online marketing of our SEO Services
4.) Marketing of SMM services via participation in Online Exhibitions / Trade Expos 5.) Responsible for complete Sales closure.
6) Responsible for Relationship Management.
7) Other miscellaneous Sales, Marketing and Admin relatede activities including database management.
To develop & execute the marketing plans for the assigned Line of Business (LOB) in conjunction with sales for new and existing products with guidance from Head Offline Marketing.
To manage and coordinate all marketing, advertising brand management and promotional activities concerning the LOB
To manage the LOB marketing budget and deliver marketing activity within agreed budget
To monitor, review and report on all marketing activities and drive results
To work with and manage the advertising and media agency to deliver the appropriate marketing communication
To participate in research to define brand action plans, define plans (promotions, New Product Introductions) in line with the brand seed and coordinate execution in line with the corporate strategy to enhance brand preference and profitability.
Develop effective product positioning in the market
Develop architecture for the brand and maintain brand integrity and compliance across product lines, marketing materials and all other internal and external communication as it pertains to our brands
To Close The Opening I follow The Profile of Desired Candidate and make them comfort in this field:-
Only fresher have some knowledge of online Marketing, Good communication & interpersonal skills,MBA Marketing Fresher only, marketing principles & practices, Strong Problem
Solving and Analytical ability,
1. Sharp mind & capable to capture the services from other website
2. Ability to work in speed and less turnaround time.
3. Eagerness to learn & give deliveries as required.
4. Needs to learn e-Commerce features.
Remuneration: Best in the Industry and Semi Furnished Accommodation with Subsidised meal
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4. You are a Blog master with AeroSoft, As Blog master what will be
yours Targets ?
BlogMaster is a quick, easy way for developers to get started with running and developing a website/blog. It is resoponsible for writing blogs that are relevant to company's offerings and giving right and accurate information to readers. The blogs must be written and posted regularly to keep the readers intact and the blog should be informative and intriguing. It must contain accurate and precise information and the language should be used keeping the readers in mind. The content should be updated regularly and should be authentic.
Promote the Blogs
1. Facebook
On your profile and Facebook page, post as many inspiring statuses that will engage your friends, fans and followers with a link to your published article.
2. Twitter
Post to Twitter straight after publishing your post. The more followers you have on Twitter the better this will work.
3. Google+
Add as many relevant users to your friend’s list so that they can add you back, increasing the chances of receiving more “+1’s” and “shares” from them.
4. Pinterest
Create a large number of boards on your Pinterest profile and pin the images from your blog post, these will contain the links to your published articles.
Example: 4 Ways to Succeed With Your Pinterest Brand Page
5. Stumbleupon
Networking on Stumbleupon still works and join a “voting” group if you are looking to promote your article on there.
6. Facebook ads
Research prior to setting up your first Ad and create an eye-catching Ad that will draw the people into your newly published article.
7. Scoop.It
Add your published article’s link to a page, as a suggestion, only if you are engaging on that specific page and have a small relationship with the page’s owner.
8. LinkedIn
Create as many connections on this social media site as well as utilizing the ability of adding your newest article to the groups found on LinkedIn.
9. Stumbleupon paid discovery
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5. How to create an effective Blog ?
Blogs are becoming an important tool for marketing and promotion. Their need have been increasing all across the web and so it is most important
to create an effective blog so that it is read by as many people as possible.
Clear topic: Set the topic about which the blog is to be written very clearly.
Attractive title: The title must be used and it should be an eye catcher.
Be Consistent in Your Posts
Keep an option of comments and respond to all respectfully.
Focus on current happenings and elucidate with as many examples as you can.
Use simple language and promote blogs as much as possible.
Effective Blog Needs :-
1. Write with purpose
Before beginning your blog be sure to understand your target audience and your blogging goal. Ask, who am I writing for? And why? (Keep in mind that as with all social media, your blog should provide value and/or educate your audience.) Every element of every post should be written with that target audience in mind and each post should have a clear goal or purpose. For example, if your target audience are owners of manufacturing businesses, your blog should provide useful insurance insight for their business. Create posts that show your ideal clients that your agency is the ideal partner for their business.
2. K.I.S.S.
Keep It Simple! Just because you understand all of the technical aspects of a policy and can list ‘insurance jargon’ as a 2nd language, it doesn’t mean your audience can. Put yourself in their shoes, and keep your writing elementary in nature. In fact, some topics that you might think are no-brainers to you may serve as educational blog topics to your audience.
3. Tell them what you want them to do
One of the biggest mistakes that we see in blogging is not closing out a post. There may be a great story and information, but most times the post ends abruptly. You want your audience to have their interest sparked, but you also want to let them know that you have something to offer! Make sure that you include some type of call-to-action at the end of (almost) every blog post that you write. This may be to call you to learn more, or visit your website, sign up for your newsletter, etc.
4. Be interesting
One of the biggest arguments against insurance blogging that we hear is, “Nobody wants to read about insurance.” We would tend to agree, even though we do so multiple times per week. The trick here is to be interesting enough to read. Don’t get too technical, and again think about your audience. Provide useful information with a balance of imagery or a case study and you’ve got the recipe for success.
There is no magic pill to blogging for Insurance, but by following the above steps you will have the foundation for a successful blog – and a great lead generating tool for your organization!
6. How to Build your online marketing plan ? Explain with Own AeroSoft Example ?
A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO) and/or social media marketing efforts.
It is made successful only when the target customer is defined well.
Step 1: Define Your Customer
Either the product or the services of any organization needs to be marketed. The products or services offered is used or availed by certain set of customers
like- cerelac and other infant products are for infants and kids of age less than a year or two.
most cosmetic products are used by teenagers and adult and not kids and old age people. Thus, defining the target customer is important so that the
marketing team of any company is clear as to whom to market and show information about the services.
following are the steps involved-
Step 2: Choose Your Targets
Target must be fixed and the place as to where the marketing and promotion would be done to attain maximum visibility by customers or prospects.
Step 3: Budget
online marketing plan can prove to be cost effective if planned accordingly since everything is online.
Step 4: Creating Your Ad Content
Online marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good
sellers and have a solid appeal to your target market for your marketing campaign.
Step 5: Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats,
there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for
best results.
7. How to promote your Blog online ?
There are several good and free blogging platforms available online like WordPress, Joomla, Blogger and Drupal.
1. Facebook
On your profile and Facebook page, post as many inspiring statuses that will engage your friends, fans and followers with a link to your published article.
2. Twitter
Post to Twitter straight after publishing your post. The more followers you have on Twitter the better this will work.
3. Google+
Add as many relevant users to your friend’s list so that they can add you back, increasing the chances of receiving more “+1’s” and “shares” from them.
4. Pinterest
Create a large number of boards on your Pinterest profile and pin the images from your blog post, these will contain the links to your published articles.
Example: 4 Ways to Succeed With Your Pinterest Brand Page
5. Stumbleupon
Networking on Stumbleupon still works and join a “voting” group if you are looking to promote your article on there.
6. Facebook ads
Research prior to setting up your first Ad and create an eye-catching Ad that will draw the people into your newly published article.
7. Scoop.It
Add your published article’s link to a page, as a suggestion, only if you are engaging on that specific page and have a small relationship with the page’s owner.
8. LinkedIn
Create as many connections on this social media site as well as utilizing the ability of adding your newest article to the groups found on LinkedIn.
9. Stumbleupon paid discovery
It is important that you create a visually appealing article with a “catchy” title that will draw the attention of paid stumblers as they stumble away!
10. New threads on forums
This doesn’t exactly involve the direct promotion of the new article’s link but it helps get the signature (Contains the article’s link) in front of more eyes.
11. Forum signature links
Promote your newest article in the signature of every post you create on the forum, at least 5 times a day for effective promotion.
12. Pinterest sharing boards
Connect with others on Pinterest, share their content, and you will be invited to join a group board where you can post your links to new articles on the blog.
13. “Pin-it to Pinterest” call to action
Create and use a custom-designed image that encourages the reader to share your published article onto their Pinterest profile.
Pin it to Pinterest call to action
14. “Please Share” graphics
Just like the “Pin-it to Pinterest” action above, Ask for a share with an obvious graphic.
PLease share
15. Join a social sharing group
Create and form a small group on Facebook, dedicated to sharing each member’s new article on their own specific day.
Facebook social sharing groups
16. Join a tribe on Triberr
Triberr is a hidden goldmine for you to promote your newest article on and get a ton of social shares from it. It allows your whole group to easily share your article from your blog.
17. Join the top Pligg sites
Submit your link and work on gaining more votes in order to get your link published on some of the the various social communities created using the social “CMS” Pligg platform.
Some examples worth checking out. Blogengage.com, Blokube.com and Bizsugar.com
18. SlideShare
Create a well-designed slideshow based on the topic of you newest, published article and link to it in the description and the slideshow.
19. Guest posting
One of the best promotion methods you can do is to guest post. Write your best article and contribute to a “targeted” blog that is within your category.
20. Create a “Top List”
Write a “Top List” article, on your own blog or as a guest post, linking to your newest article within it.
Here are a list of WordPress Plugins that may help.
21. Submit your post to RSS directories
Submit your Blog’s RSS feed to the top RSS directories and see your published article published on other blogs, automatically.
List of RSS Blog Directories
22. Network and build connections
Create solid connections in your niche and on social media since they are going to be your top promoters for your newest article.
23. Solo Ads
Contact a quality email list owner and create a solo ad based on the topic of your newest article.
24. Online clubs
Join a website club in your niche and promote your newest article fairly along with the possibility of creating new connections.
25. Submit article to PDF submitting sites
With your newest article, create a pdf version of it and submit it to top pdf-submitting websites.
26. Banner advertising
Select a “relevant” blog, offer a deal to the owner, and display a banner to your post on his blog.
27. Email specific bloggers
Select a handful of bloggers you have had some sort of engagement with and offer them any help along with your offer for them to share your published post.
28. Optimize your article for search engines
Never neglect this area of SEO (search Engine Optimization) promotion since it will always give you a better ranking when you do so.
29. Target “Long Tail Keywords”
SEO ranking has become much tougher but ranking for long tail keywords is a little easier.
30. Comment on other blogs
Pick five or so blogs and try to be placed in the top three for optimal promotion of your article’s link, within the comment. Be aware though that if you use this tactic some bloggers will not include your link or even approve your comment.
WordPress is the most preferred platform by many bloggers and it is also originally designed for blogging. Creating your own blog page is also possible.
Make your recent posts and most famous articles accessible to your readers. Study and experiment well for your ad positions.
Also, putting them in the right places can make your number of click through higher.
8. How to build a community of loyal fans for your Blog ?
Loyal fans of blogs are people who have come to know, like and trust you. Not only do these people frequently become your clients but they also
talk you up to other people who may become clients. If you want to run a profitable business you need loyal fans.
Having a loyal fan base means that you have a message that’s resonating with your right people. they support the company by talking about the company,
hanging out at their locations and by regularly buying their products.
Always Make your blog readers feel especial by Welcoming them personally, Sending an email to new commenters thanking for them for their visit,
reaching out to those who follow, Introducing them to someone in your network, Creating a Hall of Fame, Inviting them to contribute etc.
Methods to create community of loyal fans:
1. Express your message clearly
2. Communicate regularly
A web developer is a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed
network applications that are run over HTTP from a web server to a web browser.
while a blogmaster plays a vital role in promoting one's business.Blog master writes blog in most effective and understandable way so that through
this blog the blogger promotes his sites.High quality blog content should be written well, relevant, useful and authoritative. Help can be obtained from
outside sources but if your company blog looks artificial, it will only damage your reputation. Firms may be unable to afford employing serious bloggers.
But without a powerful blog, social and content marketing and SEO will suffer. In such uncertain economies, you just cannot afford to under-perform.
Thus,if a blogmaster is Updated and smart enough.. they could make an organisation shine,while working as a Web developer one works as an asset
to fulfill the tasks provided to the company..as project..while all the promotion is done by Blogmaster.
9. Why a Blog master needs to be more Updated and Smart than a normal Web Developer ?
Nowadays blogs are growing at an astounding rate, in fact even faster than the growth of websites. Blog platforms seems to take a hit with the young
and old and here are just some of the reasons why people love to set up blogs instead of static websites.The role of blogmaster comes into play then.
A blogmaster plays a vital role in promoting one's business.Blog master writes blog in most effective and understandable way so that through this blog
the blogger promotes his sites.High quality blog content should be written well, relevant, useful and authoritative.
Help can be obtained from outside sources but if your company blog looks artificial, it will only damage your reputation.
Firms may be unable to afford employing serious bloggers. But without a powerful blog, social and content marketing and SEO will suffer.
The websites are usually formal ones which are not frequently updated.Small changes,promotions can ofcourse not be mentioned on these websites.
On the other hand the business blogs can be quiet a handy tool.The business blogs allows the corporate companies to interact with people more
frequently.The company can uptdate regular posts,Promotions more frequently on these blogs.Now-a-days most of the companies wishes to maintain
a business blog in addition to companies websites as these companies know that larger interaction with people will help him build confidence in the
corporate company.This also gives the people as large being a part of the company's family.So it becomes very clear how the role of Blogmaster
becomes more important and critical for a company.
10. Why a Blog master is more Important Professional than a normal Web Developer ?
f you have been online for some time, you would be sure to notice how blogs are growing at an astounding rate, in fact even faster than the growth of websites. Blog platforms seems to take a hit with the young and old and here are just some of the reasons why people love to set up blogs instead of static websites.The role of blogmaster comes into play then. A blogmaster plays a vital role in promoting one's business.Blog master writes blog in most effective and understandable way so that through this blog the blogger promotes his sites.High quality blog content should be written well, relevant, useful and authoritative.
Help can be obtained from outside sources but if your company blog looks artificial, it will only damage your reputation.
Firms may be unable to afford employing serious bloggers. But without a powerful blog, social and content marketing and SEO will suffer. In such uncertain economies, you just cannot afford to under-perform.Thus,if a blogmaster is Updated and smart enough.. they could make an organisation shine,while working as a Web developer one works as an asset to fulfill the tasks provided to the company..as project..while all the promotion is done by Blogmaster.
A web developer is a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.A Blogmaster utilizes the web for its marketing and development.
As we all know a business blog is different from the corporate websites.The websites are usually formal ones which are not frequently updated.Small changes,promotions can ofcourse not be mentioned on these websites.On the other hand the business blogs can be quiet a handy tool.The business blogs allows the corporate companies to interact with people more frequently.The company can uptdate regular posts,Promotions more frequently on these blogs.Now-a-days most of the companies wishes to maintain a business blog in addition to companies websites as these companies know that larger interaction with people will help him build confidence in the corporate company.This also gives the people as large being a part of the company's family.So it becomes very clear how the role of Blogmaster becomes more important and critical for a company.
Sukesha Mishra
Marketing Trannie at AeroSoft
