Thursday, 19 December 2013

Business to Business Marketing (B2B)

Business to Business Marketing (B2B) :

B2B  Websites :

A B2B website helps global buyers connect with global suppliers and vice versa. An example of B2B can be a plastic-bag manufacturing company supplying plastic bags to a textile mill for packing their finished goods.

B2B or business to business refers to trading between different businesses. The word B2B is now used commonly for transactions done online 

between businesses as well as the process of finding new business partners online. In other words, from a seller’s perspective, it’s the process of finding buyers and selling goods in bulk to another business which will eventually sell to end users.

This is where B2B websites play a crucial role as they help global buyers connect with manufacturers, wholesalers and exporters and vice versa. An example of B2B can be a plastic-bag manufacturing company supplying plastic bags to a textile mill for packing their finished goods.

This is How a B2B Website Works :

Let’s say an automobile company from Japan wants to import/buy tires from a tire manufacturing company in Germany. The Japanese 

automobile company will visit a B2B website and look for tire exporters from Germany. The B2B website will show the details of all the 

relevant tire suppliers, exporters, wholesalers and manufacturers from Germany. The automobile company from Japan will then contact the 

company through the interface provided by the B2B website.

The same way, suppliers can also find potential buyers on a B2B website. They can search for buyers and contact the ones whose 

requirements they can fulfill. Hence, B2B websites end the tiring and expensive process of visiting different countries to find new trade 


B2B Web sites can be sorted into :

  >  Company Web sites, since the target audience for many company Web sites is other companies and their employees. Company sites can be 

thought of as round-the-clock mini-trade exhibits. Sometimes a company Web site serves as the entrance to an exclusive extranet available 

only to customers or registered site users. Some company Web sites sell directly from the site, effectively e-tailing to other businesses.
  >  Product supply and procurement exchanges, where a company purchasing agent can shop for supplies from vendors, request proposals, 

and, in some cases, bid to make a purchase at a desired price. Sometimes referred to as e-procurement sites, some serve a range of industries 

and others focus on a niche market.
  >  Specialized or vertical industry portals which provide a "subWeb" of information, product listings, discussion groups, and other features. 

These vertical portal sites have a broader purpose than the procurement sites (although they may also support buying and selling).
  >  Brokering sites that act as an intermediary between someone wanting a product or service and potential providers. Equipment leasing is 

an example.
  >  Information sites (sometimes known as infomediary), which provide information about a particular industry for its companies and their 

employees. These include specialized search sites and trade and industry standards organization sites.

Many B2B sites may seem to fall into more than one of these groups. Models for B2B sites are still evolving.

Another type of B2B enterprise is software for building B2B Web sites, including site building tools and templates, database, and 

methodologies as well as transaction software.

B2B is e-commerce between businesses. An earlier and much more limited kind of online B2B prior to the Internet was Electronic Data 

Interchange (EDI), which is still widely used.

What Must Buyers and Suppliers Do On a B2B Website :

B2B websites basically serve as an intermediary where both importers and exporters come and post their buying requirements or selling 

leads. Buyers and suppliers must post their buying and selling leads on B2B websites because if they don’t post their leads, their businesses 

won’t be found in search results. Therefore, it is highly important to fully utilize the facility of posting products and selling leads on a B2B 


Following are some Indian B2B sites :

Types of Memberships On a B2B Website :

There are two types of memberships available on most B2B websites.

1.        Free Membership :  Any trader can create an account free of cost. However, this type of membership provides limited access to buyers 

and their buying requirements.

2.       Premium Membership :  This is paid membership. This membership gives complete access to all the buyers along with priority ranking 

in buyers’ search results.

Register on a B2B website and start promoting your business globally. This is an extremely cost-effective solution for both big and small  companies.


Preeti Bagad [BE(CS)] 
SW Engineer Cum Blogger

On Line Assistence :

Business to Business Marketing Agencies,
What Is B2B,
B2B Debenhams,
Business Marketing,
B2B Business Marketing,
What Is B2b Marketing,
Biz to Biz,
B2B Marketing Companies in Asia

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