Thursday, 24 October 2013

Press Releases


Press releases—are brief, printed statements which are newsworthy items that can be issued to the media. The purpose of making a press release is to promote something significant and something which is worth posting like radical changes,new happenings etc. Press releases are commonly used in public relations(PR). A press release can provide media sources,the basics needed to develop a news story.
Many businesses have made several releases to promote their business appearances online via direct readership publicity although it still cannot be thought of as a guaranteed marketing tool because it is only directed to promoting their product. Sometimes ignored by media you could be the one fortunate to be picked by a blogger or by those who want to share it on their social network and in-turn make you popular online. So also, it might provide impetus for a new story.

The following sites are some of the popular and top press releasing submission sites- 

Tips on how to write a press release:

1. Press release headlines should always be brief, to the point and eye catchy. The heading should be written in bold letters with the first letter capitalized.

2. Get the basic structure down. The body should be made compact. The language should be simple and there should be no repetition. Make sure it has no grammatical mistakes. 

3. Mention about your company in 5 to 6 lines. Put up your company’s complete URL without any embedding so that the link gets printed as it is.

4. Make use of actual facts. Soderberg explains that a well-written news release should include "five Ws and one H": who, what, when, where, why, and how.

5. Provide useful links to support your press release. This comes back with rewards.

6. Make sure what you write appeals to the targeted audience.Do not deviate from the subject. Finally one should be able to comprehend what you want to say.

7. Add your contact information. It should include your company’s official name, website address, email address, phone numbers etc.

8. Rest, keep writing, experience will teach you.  


Saturday, 19 October 2013

Privacy Policy and Practices

Our company and website adhere to strict privacy procedures.
Safe Secure Website. When you visit our website and sign on area we use encryption technology so that the information you submit remains private and secure.
We use the latest industrial strength strong encyrption and firewall technologies to protect your information.
Your Privacy Is Assured. You will never be placed on any third party mailing lists. We will not sell your information to any third party.
We have created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website.
We use your IP address to help diagnose problems with our server, and to administer our Web site.
Our site uses cookies to keep track of user sessions. A   user session is you coming to our website, browsing around, purchasing items or not, then leaving. Sessions associate a customer with a shopping cart.
Our site uses an order form for customers to request information, order products and services. We collect visitor's contact information (like their email address) and financial information (like their account or credit card numbers). Contact information from the order form is used to send orders and information about our company to our customers. The customer's contact information is also used to get in touch with the visitor when necessary. Users may opt-out of receiving future mailings . Financial information that is collected is used to bill the user for products and services. It is never sold or shared with any third parties.

This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

This site gives users the following options for changing and modifying information previously provided.
Contacting the Web Site

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact us here

Thursday, 17 October 2013

Blog is a very cheapest medium on interne

A blog is a journal(online diary) made available on the Internet/web by any individual. Most blogs are maintained by people who know nothing about web site design & development. A blog is a online diary The only difference is that it can be visited by everyone. And the people, who visit them or read them, leave their comments about the blog, usually how they liked the blog and what they think about it. A blog is also known as Weblog. Weblog is platform you can say journal which allows you to share your thoughts and ideas , you can add video, games, pictures music, you can read comments visitor leave on your blog. you can do all these things without the need of any programming knowledge. If you go in past then first we had websites, email, and now blogs.

All these things reflect a trend that world is becoming more formal in communication.

Blog is a very cheapest medium on internet through which you can express your feelings and 
write according to your wish about any thing you like. At the same you can read news about 
computer, internet, sports, politics etc. It gives you freedom of writing articles where 
users can give opinions about your article and you can know your mistakes. 
Specially those people who has no website but wants to give information to others about 
themselves, and want to share his/her opinion about others, so they can easily do this.

On the other hand the blogs are also a useful method of getting various forms of 
information. The information can be of politics, sports, media, celebrities etc. the blogs 
are the most simple way of communication with other unknown people, one can share his 
thoughts and ideas about things, can give his opinion and advices to others , if required 
and give his point of view about others. Blog is a simple way of interacting specially for 
those who are not working for any particular website.

A blogger is a person who has and maintains a blog.

Blogging is the active updating of a blog by the person who maintains the postings.

Blog Posting:
Information posted on a blog is usually in chronological order with the most recent 

Additions featired first.

The original term a Weblog is just another name for a blog. The term "blog" evolved from 

"web log".

Blogs  planning & development:

As bloggers, we can leverage that planning craze by developing plans for our blogs. 

Following are 5 tips to help you create a blog plan that will make your long-term blogging 

success more realistic.

Keep your goals attainable: 
One of the most important parts of any business or marketing plan is to make sure your 

objectives are quantifiable and attainable.  The same holds true for a blog plan.  Each 

goal should be quantified, and a timeline should be attached to it.  
Some examples include: number of subscribers, number of posts per day, number of page 

views, number of unique visitors, number of incoming links, Google page rank, ad revenue 

generated, etc.

Create a map of how to reach your goals with specific milestones:
Creating goals is useless without a clear path defined to reach those goals.  Naturally, 

that path may shift and change over time to adapt to changing markets (or in a blogger’s 

case, the changing blogosphere), so flexibility is an inherent requirement to a business 

(or blog) plan.
For example, strategies to reach a traffic-related goal might include specific social 

bookmarking, forum participation or networking tactics.  Remeber, your map should be 

specific and realistic in order to be meaninful and actionable.

Research the market : 
For a business to be successful, you need to understand where it will add value and how it 
will attract customers.  The same holds true for blogs.  You need to understand who will 
want to read your blog and where to find them, so you can make them aware of your blog, 
convince them to visit then hopefully, retain them with great content and two-way conversation (i.e., customer loyalty).

Create a test plan: 

No one knows the perfect recipe for blogging success, but one thing is certain, you can’t 
be afraid to take risks.  One way to mitigate risk is by creating a test plan where you’ll 
determine what you’ll test, when and why to move closer to achieving your goals.  For 
example, you might want to test ad types, sources or placement.  Alternatively, you could 
test post frequency, SEO techniques, traffic-building techniques and more.  The blogosphere 
is everchanging, and your test plan should be a moving instrument as well.

Stick to your plans: 
While you’ll certainly need to retool your blog plan over time, it’s essential that you 
stay patient and don’t expect too much too soon.  As you hit each milestone in your blog 
plan, you’ll be able to celebrate a short term success then continue to drive forward to 
reach your long-term objectives.  The most important lesson to keep in mind is this: don’t 
give up too soon.  While a small minority of bloggers find sudden online fame and fortune, 
the vast majority of bloggers work long and hard to carve their paths to success.  Look at 
yourself as an entrepreneur who is trying to build a new business venture then commit 
yourself to the long-term success of that business – in this case, your blog.


Nidhi Jain [ MBA eComm]
Asst Project Manager [ eComm]
On Line Assistence :
Y! Messenger :

Sunday, 13 October 2013

International School of Internet Marketing

International school of Internet Marketing (ISIM) is promoted By Best Aviation SEO 

And KPO Services in Asia as per Altavista, Bing, Google and Yahoo search Engines 

AeroSoft Corp. AeroSoft Corp provides Best Aviation SEO And KPO Services in Asia.

AeroSoft Corp is a small sized newly establishing player in Global Aviation IT marketplace yet a Pioneer in Virtual Aviation in Asia provides short term Internet Marketing courses for students, fresher’s, executives and business owners. Crafting uniqueness, the institution offers value addition Program with intent to produce  experts in the field of Internet Marketing.

ISIM is establishing by Internet Marketing professionals of International Aviation 

repute who are proven as online Marketing experts worldwide. Courses offered here 

have global appeal. At a time when extra skills are an added advantage in the job 

market, Internet Marketing skills will make a big difference and herald a new era 

in the Marketing sphere.

Starting with affiliate Marketing 
Understanding Online Advertising 
Marketing On Internet
Internet Marketing Future Of Marketing 
Understanding Social Media Marketing
Search engine optimization not a rocket science

Essentials of seo training 
Origin Of Internet Marketing 
Importance Of Internet Marketing 
Internet Marketing Course Content
Making Money Through Adsense

Objective of the Program- Internet Marketing Training Program objective is to make 

you all the trainees an expert in operating business online. Whether it is a new 

set up or a running business, the trainee after attending the full Internet 

Marketing course will be able to plan online Marketing campaigns and execute them 

cost effectively. Moreover the course tends to provide an add-on in trainees career 

by inculcating the skills of Internet Marketing.

Training curriculum- In total you will learn 10 Basic components of Internet 


1- Internet Marketing overview
What is Internet Marketing?
Importance of Internet Marketing
How Internet Marketing works?
2- Website & Blog & Blogs  planning & development
Types of Website & Blogs & Blogs
Essentials of a Website & Blog 
Planning a Website & Blog
Professional appearance
Easy to update
Search Engine Friendly
Difference between dynamic & static Website & Blog
3- Search Engine Optimization, SEO
What is SEO
Why we need SEO
What are search engines
How search engines work?
Major functions of a search engine
What is traffic?
Different types of traffic
What are keywords?
Different types of keywords
Tools to find keywords (paid & free)
Google external tool
Google trends & insights
How to find relevant keywords?
Keywords mix
Steps in SEO
On page optimization
Keywords optimization
Content optimization
Internal linking
Meta tags creation
Basic HTML knowledge
Creating sitemap
Uploading sitemap on Website & Blog
Google webmasters tool
Understanding key terms
How to get a Website & Blog index
Quick indexing techniques
Off page optimization
What is page rank?
How to increase page rank?
What are back links?
Types of back links
What is link building?
Types of link building
Techniques of link building
Directory Submission
Articles Marketing
Blog Marketing
Press releases
Social bookmarking
Forums Marketing
Classifieds submission
Google maps submission
What not to do in link building?
Checking your backlinks
Local SEO
Mobile SEO
Top 5 free tools for SEO
Top 5 paid tools for SEO
Planning SEO of a Website & Blog
Monitoring SEO process
Preparing SEO reports

4- Search Engine Advertising- PPC advertising
Advertising on Google adwords

Introduction to Ad Words – Google Ad words
Getting Started with Ad Words – How to set up account etc.
Targeting – Search, Contextual or placement
Creation of Effective Campaigns and Ad groups
Creation of Banners using Display Builders
Writing Compelling Ad Copies—Do’s and Don’ts
Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match 

Insertion of Google Conversion code and its importance in Effective Campaigning
Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click
Optimizing Ad Performance – Optimize Account & landing page
The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google Insights Study
Google Trends Study
Managing Client Accounts
ReMarketing Tools
Advertising on yahoo & bing search engines

5- Social Media Marketing
What is social media?
Understanding the existing Social Media paradigms
How social media Marketing is different than other forms of Internet Marketing?
Marketing on social networking Website & Blogs
Facebook Marketing
(a) Facebook profiles
(b) Facebook fan page creation
(c) Examples of good and bad fan pages
(d) How to increase fans on a fan page?
(e) How to do Marketing on a fan page?
(f) How to engage fans on your fan page?
(g) Facebook advertising
(h) Understanding Facebook advertising
(i) Creating Facebook ads
(j) Best practices of Facebook ads
(k) How to increase your ROI from Facebook ads?
(l) CPC or CPM- How to pay for Facebook ads?
(m) Black hat Facebook Marketing
(n) Best Facebook apps for Marketing your fan page
(o) Facebook Marketing mix with other Marketing platforms
(p) Case studies on Facebook Marketing

Linkedin Marketing
(i) What is linked in?
(ii) Understanding Linkedin
(iii) Company profile vs individual profiles
(iv) Marketing on linkedin groups
(v) Understanding linkedin groups
(vi) How to do Marketing on linkedin groups?
(vii) Linkedin advertising & it best practices
(viii) Increasing ROI form linkedin ads
(ix) Case studies on linkedin Marketing

Twitter Marketing
(a) Understanding Twitter
(b) How to do Marketing on twitter
(c) Blackhat techniques of twitter Marketing
(d) Advertising on Twitter
(e) Case studies on twitter Marketing

Video Marketing
(a) Creating videos
(b) How to create videos
(c) Uploading videos on video Marketing Website & Blogs
(d) Using youtube for business
(e) Developing youtube video Marketing strategy
(f) Advertising on youtube
(g) How to increase number of views of your videos
(h) Bringing visitors from youtube videos to your Website & Blog

(a) What is Blogging?
(b) Benefits of Blogging
(c) Types of Blogging
(d) Benefits of each types of Blogging
(e) Different platforms for Blogging
(f) Creating your own Blog- LIVE
(g) Best practices while creating a Blog
(h) How to make your Blog interactive for visitors
(i) How to do Marketing of your Blog
(j) Top 5 things that should be present in your Blog
(k) What not to do while Blogging?
(l) Showcasing few best examples of top Blogs

6- Lead generation for business
What is lead generation?
Different ways to generate leads?
What are landing pages?
How to create a landing page?
Best practices while creating a landing page?
A/B testing & why is it important?
How to convert leads into sales?
How to nurture leads?
What is a lead funnel?
Adopting correct Marketing strategy for lead funnel
Examples of lead nurturing and strategies to convert leads into sales
How to convert dead leads- some examples

7- Online Advertising
What is online advertising?
Types of online advertising
Display advertising
(i) Banner ads
(ii) Rich media ads
(iii) Pop ups and pop under ads

Contextual advertising
(i) In-text ads
(ii) In-image ads
(iii) In-video ads
(iv) In-page ads

What are the payment modules?
Companies that provide online advertising solutions
Tracking & measuring ROI of online advertising
Assignment on allocating funds to various online advertising platforms
8- Email Marketing
What is email Marketing?
Biggest challenge in email Marketing
Legitimate/ opt-in email Marketing
Increasing email subscription/ opt-in list
Using software’s to do email Marketing
Creating your own email list of millions of email id’s
Best practices of email Marketing
Writing a good email creative or html template

9- Ecommerce Marketing
What is ecommerce?
Top ecommerce Website & Blogs around the world
Ecommerce scenario in India
Why you need a solid ecommerce Marketing strategy
Formulating right ecommerce Marketing strategy
Using affiliate Marketing to promote your ecommerce business
A case study on ecommerce Marketing
10- Google analytics
What is Google analytics?
Why analytics is so important?
Setting up your Website & Blog with analytics
Fundamentals of Google analytics
Monitoring bounce rate
Setting up goals and funnels
Setting filters and segmentation
Tracking conversions
Other analytics platforms
Monitoring Website & Blog performance
Monitoring traffic sources
Monitoring visitors behavior

Taking corrective actions if required

11- Creating Internet Marketing strategy for your business
Interested in making money?

2 components specially dedicated to train you in how to make money online. Also we do not have any trainer but experts who themselves have made money will train you in these 3 components which are adsense and affiliate Marketing.

12- Making money via adsense & Blogging
Basic in adsense knowledge

What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your Blog
What you will learn only at ISIM

Creating Blogs for  FREE 
Then we will share 1 secret method through which you will make money with Blogs

13- Affiliate Marketing- Make tons of money, part time
What is affiliate Marketing?
3 A’s of affiliate Marketing
How people make millions of dollars in affiliate Marketing?
Affiliate Marketing history
Changes in affiliate Marketing industry over the years
Affiliate Marketing scenario in India
How to be a supper affiliate and make tons of money
Different ways to do affiliate Marketing
Affiliate Marketing secrets
How your trainer makes money in affiliate Marketing
Live examples of how people are making money as an affiliate
Getting your started as an affiliate by getting you approved as an affiliate from 

India’s top affiliate agencies

Some of the top affiliate networks in the world
How to get approved as an affiliate by world’s top affiliate company- commission 

Trainers shares his secrets of affiliate Marketing
Story telling- trainer shows his live example of how he is making money these days as an affiliate 

Your affiliate Marketing trainer is one of Asia’s top affiliate marketer having 3 Years of experience in affiliate Marketing. 

14- Making money as an Internet Marketing freelancer
How to get SEO & other Internet Marketing projects from

3000+ students trained

Training Program rated 9/10 by students

Rs25,500 for entire Internet Marketing training Program

Reach us-

Aruna Sharma   [ MBA HR ] 
Asst Manager  Human Resources
International school of Internet Marketing (ISIM)
Mobile : +91 - 7566822858
               0 99 77 5 13 45 2