Sunday, 13 October 2013

International School of Internet Marketing


International school of Internet Marketing (ISIM) is promoted By Best Aviation SEO 

And KPO Services in Asia as per Altavista, Bing, Google and Yahoo search Engines 

AeroSoft Corp. AeroSoft Corp provides Best Aviation SEO And KPO Services in Asia.

AeroSoft Corp is a small sized newly establishing player in Global Aviation IT marketplace yet a Pioneer in Virtual Aviation in Asia provides short term Internet Marketing courses for students, fresher’s, executives and business owners. Crafting uniqueness, the institution offers value addition Program with intent to produce  experts in the field of Internet Marketing.

ISIM is establishing by Internet Marketing professionals of International Aviation 

repute who are proven as online Marketing experts worldwide. Courses offered here 

have global appeal. At a time when extra skills are an added advantage in the job 

market, Internet Marketing skills will make a big difference and herald a new era 

in the Marketing sphere.

  
Starting with affiliate Marketing 
Understanding Online Advertising 
Marketing On Internet
Internet Marketing Future Of Marketing 
Understanding Social Media Marketing
Search engine optimization not a rocket science

Essentials of seo training 
Origin Of Internet Marketing 
Importance Of Internet Marketing 
Internet Marketing Course Content
Making Money Through Adsense


Objective of the Program- Internet Marketing Training Program objective is to make 

you all the trainees an expert in operating business online. Whether it is a new 

set up or a running business, the trainee after attending the full Internet 

Marketing course will be able to plan online Marketing campaigns and execute them 

cost effectively. Moreover the course tends to provide an add-on in trainees career 

by inculcating the skills of Internet Marketing.


Training curriculum- In total you will learn 10 Basic components of Internet 

Marketing.

1- Internet Marketing overview
What is Internet Marketing?
Importance of Internet Marketing
How Internet Marketing works?
2- Website & Blog & Blogs  planning & development
Types of Website & Blogs & Blogs
Essentials of a Website & Blog 
Planning a Website & Blog
Professional appearance
Easy to update
Search Engine Friendly
Difference between dynamic & static Website & Blog
3- Search Engine Optimization, SEO
What is SEO
Why we need SEO
What are search engines
How search engines work?
Major functions of a search engine
What is traffic?
Different types of traffic
What are keywords?
Different types of keywords
Tools to find keywords (paid & free)
Google external tool
Google trends & insights
How to find relevant keywords?
Keywords mix
Steps in SEO
On page optimization
Keywords optimization
Content optimization
Internal linking
Meta tags creation
Basic HTML knowledge
Creating sitemap
Uploading sitemap on Website & Blog
Google webmasters tool
Understanding key terms
How to get a Website & Blog index
Quick indexing techniques
Off page optimization
What is page rank?
How to increase page rank?
What are back links?
Types of back links
What is link building?
Types of link building
Techniques of link building
Directory Submission
Articles Marketing
Blog Marketing
Press releases
Social bookmarking
Forums Marketing
Classifieds submission
Google maps submission
What not to do in link building?
Checking your backlinks
Local SEO
Mobile SEO
Top 5 free tools for SEO
Top 5 paid tools for SEO
Planning SEO of a Website & Blog
Monitoring SEO process
Preparing SEO reports

4- Search Engine Advertising- PPC advertising
Advertising on Google adwords

Introduction to Ad Words – Google Ad words
Getting Started with Ad Words – How to set up account etc.
Targeting – Search, Contextual or placement
Creation of Effective Campaigns and Ad groups
Creation of Banners using Display Builders
Writing Compelling Ad Copies—Do’s and Don’ts
Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match 

Techniques
Insertion of Google Conversion code and its importance in Effective Campaigning
Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click
Optimizing Ad Performance – Optimize Account & landing page
The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google Insights Study
Google Trends Study
Managing Client Accounts
ReMarketing Tools
Advertising on yahoo & bing search engines

5- Social Media Marketing
What is social media?
Understanding the existing Social Media paradigms
How social media Marketing is different than other forms of Internet Marketing?
Marketing on social networking Website & Blogs
Facebook Marketing
(a) Facebook profiles
(b) Facebook fan page creation
(c) Examples of good and bad fan pages
(d) How to increase fans on a fan page?
(e) How to do Marketing on a fan page?
(f) How to engage fans on your fan page?
(g) Facebook advertising
(h) Understanding Facebook advertising
(i) Creating Facebook ads
(j) Best practices of Facebook ads
(k) How to increase your ROI from Facebook ads?
(l) CPC or CPM- How to pay for Facebook ads?
(m) Black hat Facebook Marketing
(n) Best Facebook apps for Marketing your fan page
(o) Facebook Marketing mix with other Marketing platforms
(p) Case studies on Facebook Marketing

Linkedin Marketing
(i) What is linked in?
(ii) Understanding Linkedin
(iii) Company profile vs individual profiles
(iv) Marketing on linkedin groups
(v) Understanding linkedin groups
(vi) How to do Marketing on linkedin groups?
(vii) Linkedin advertising & it best practices
(viii) Increasing ROI form linkedin ads
(ix) Case studies on linkedin Marketing

Twitter Marketing
(a) Understanding Twitter
(b) How to do Marketing on twitter
(c) Blackhat techniques of twitter Marketing
(d) Advertising on Twitter
(e) Case studies on twitter Marketing

Video Marketing
(a) Creating videos
(b) How to create videos
(c) Uploading videos on video Marketing Website & Blogs
(d) Using youtube for business
(e) Developing youtube video Marketing strategy
(f) Advertising on youtube
(g) How to increase number of views of your videos
(h) Bringing visitors from youtube videos to your Website & Blog

Blogging
(a) What is Blogging?
(b) Benefits of Blogging
(c) Types of Blogging
(d) Benefits of each types of Blogging
(e) Different platforms for Blogging
(f) Creating your own Blog- LIVE
(g) Best practices while creating a Blog
(h) How to make your Blog interactive for visitors
(i) How to do Marketing of your Blog
(j) Top 5 things that should be present in your Blog
(k) What not to do while Blogging?
(l) Showcasing few best examples of top Blogs

6- Lead generation for business
What is lead generation?
Different ways to generate leads?
What are landing pages?
How to create a landing page?
Best practices while creating a landing page?
A/B testing & why is it important?
How to convert leads into sales?
How to nurture leads?
What is a lead funnel?
Adopting correct Marketing strategy for lead funnel
Examples of lead nurturing and strategies to convert leads into sales
How to convert dead leads- some examples

7- Online Advertising
What is online advertising?
Types of online advertising
Display advertising
(i) Banner ads
(ii) Rich media ads
(iii) Pop ups and pop under ads

Contextual advertising
(i) In-text ads
(ii) In-image ads
(iii) In-video ads
(iv) In-page ads

What are the payment modules?
Companies that provide online advertising solutions
Tracking & measuring ROI of online advertising
Assignment on allocating funds to various online advertising platforms
8- Email Marketing
What is email Marketing?
Biggest challenge in email Marketing
Legitimate/ opt-in email Marketing
Increasing email subscription/ opt-in list
Using software’s to do email Marketing
Creating your own email list of millions of email id’s
Best practices of email Marketing
Writing a good email creative or html template

9- Ecommerce Marketing
What is ecommerce?
Top ecommerce Website & Blogs around the world
Ecommerce scenario in India
Why you need a solid ecommerce Marketing strategy
Formulating right ecommerce Marketing strategy
Using affiliate Marketing to promote your ecommerce business
A case study on ecommerce Marketing
10- Google analytics
What is Google analytics?
Why analytics is so important?
Setting up your Website & Blog with analytics
Fundamentals of Google analytics
Monitoring bounce rate
Setting up goals and funnels
Setting filters and segmentation
Tracking conversions
Other analytics platforms
Monitoring Website & Blog performance
Monitoring traffic sources
Monitoring visitors behavior

Taking corrective actions if required

11- Creating Internet Marketing strategy for your business
Interested in making money?

2 components specially dedicated to train you in how to make money online. Also we do not have any trainer but experts who themselves have made money will train you in these 3 components which are adsense and affiliate Marketing.

12- Making money via adsense & Blogging
Basic in adsense knowledge

What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your Blog
What you will learn only at ISIM

Creating Blogs for  FREE 
Then we will share 1 secret method through which you will make money with Blogs


13- Affiliate Marketing- Make tons of money, part time
What is affiliate Marketing?
3 A’s of affiliate Marketing
How people make millions of dollars in affiliate Marketing?
Affiliate Marketing history
Changes in affiliate Marketing industry over the years
Affiliate Marketing scenario in India
How to be a supper affiliate and make tons of money
Different ways to do affiliate Marketing
Affiliate Marketing secrets
How your trainer makes money in affiliate Marketing
Live examples of how people are making money as an affiliate
Getting your started as an affiliate by getting you approved as an affiliate from 

India’s top affiliate agencies

Some of the top affiliate networks in the world
How to get approved as an affiliate by world’s top affiliate company- commission 

junction www.cj.com
Trainers shares his secrets of affiliate Marketing
Story telling- trainer shows his live example of how he is making money these days as an affiliate 

Your affiliate Marketing trainer is one of Asia’s top affiliate marketer having 3 Years of experience in affiliate Marketing. 

14- Making money as an Internet Marketing freelancer
How to get SEO & other Internet Marketing projects from www.freelancer.com-

3000+ students trained

Training Program rated 9/10 by students

Fee-
Rs25,500 for entire Internet Marketing training Program

Reach us-


Aruna Sharma   [ MBA HR ] 
Asst Manager  Human Resources
International school of Internet Marketing (ISIM)

www.AeroSoftCorp.com
Mobile : +91 - 7566822858
               0 99 77 5 13 45 2 
www.InternationalSchoolofInternetMarketing.com



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