Friday, 29 November 2013

What are Back Links on WebSite or Blogs

Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice's original post. Now Alice's post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.

subject-popularity  is measured by the number and PR value of competing WebPages in  the same category, keywords or subject of your own website. The more popular the subject of your website the bigger the number of  competing WebPages you'll need to overcome.  A popular key word can have ten of millions competing WebPages, a less competing key word can have ten of thousands or hundreds of thousands competing web pages.  Backlinks  and particularly optimized power backlinks (PBLs) are  by far the most important influencing factors of all factors in deciding how well your website shows up on search engine results page . Backlinks acquisition in general, optimizing backlinks for added power and  onsite optimization, comprises the only factors that can penetrate the top of the serp.

Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.  Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Backlinks, also known as inbound links, are the backbone of Search Engine Positioning. Backlinks are links on other websites that lead back to your website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many high quality relevant links from high PageRank websites, the better the chance it has of being in a high position on the search engines results.

Types of Backlinks :

Too many people only include 1 type of link (i.e. only article directories or only profile links) in their promotional activities and, while these may work for a while, in the long run you will not be able to sustain your rankings or traffic unless you get links from different types of places. Towards that end, here are 6 types of backlinks that any new site must endeavor to obtain.

1. Social Bookmarking Sites :

Personally, I feel that links from these sites are just about useless for SEO purposes, however there is some talk that google looks for your site to be bookmarked as it indicates that people like it. So, it is in your best interest to choose a few social bookmarking sites where you can bookmark but also get others to bookmark, digg, like or whatever your site too.

2. Article Distribution :

Article distribution is great for backlinks because you can control the anchor text. So, if you want to rank for “blue widgets” you can be sure to use that as anchor text in your resource box. Not only that but, if you write a good article, you can actually get traffic to your website from the people that read the article and like what you have to say.

A 3rd benefit of submitting your article to article directories is that other people might come along and syndicate your article on their blog thus giving you even more backlinks and a wider audience.

3. Press Releases :

Distributing press releases can give you great backlinks. Of course, you should have something newsworthy to say, but just launching your website can be big news. Also, offering a new service, a free report or some kind of calculator or other software on your site that visitors can use could also apply.

4. Blog Commenting :

Blog commenting can be a good way to get backlinks and traffic. They key is to leave a good relevant comment that adds to the conversation, otherwise you probably won’t get your comment approved. If you want “link juice” for your comment, you will need to make sure the blog is using “do follow” links.

5. RSS Feeds :

Submitting your RSS feed to the various RSS directories can be a great way to get backlinks on autopilot. Since your feed is dynamic, every time you make a new post, you get instant backlinks from these directories. Not only that, but other people can put your feed on their sites for more exposure and backlinks.

6. Guest Blogging :

Here, I have saved the best for last because I truly believe that guest blogging will give you the highest quality backlinks and it’s all because of two words “editorial discretion”. You see, in order to get a post published on a blog in your industry, a human has to approve it. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.

Leaving a guest post on a blog is a great way to get traffic directly from the blog too! Of course, you need to write a high quality post and most blogs require your post to be unique and of substantial content and words. No fluff here – really great content wins the race!

These are just 6 places that you should consider getting links to your blog from. There are actually many other places and you should strive to deploy a diverse and robust linking strategy if you want your website to grow and increase traffic and, hopefully, sales! 

What are back links, Types of Backlinks.


Preeti Bagad [BE(CS)] 
SW Engineer Cum Blogger

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